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The future of fashion technologies When Alexander McQueen teamed up with SHOWstudio in 2009 to become the first fashion designer to live stream a runway show, the way we consumed fashion was changed forever. From real-time live feeds to virtual reality catwalks at fashion weeks, major fashion influencers and retail brands such as Topshop, Balenciaga and Dior are adopting technology to increase their scope and profits. Embracing virtual reality technology, Topshop’s flagship
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Net-A-Porter has become the first luxury fashion online retailer to bring out Tom Ford’s ready-to-wear collection. The women’s collection will be on the Net-A-Porter’s site this month (July) followed by Mr Porter releasing the men’s collection in September. This is a real opportunity for followers of the brand to try out Tom Ford’s new apparel collection. In April, Chanel paved the way for Tom Ford’s foray into digital media and placed a great deal of
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